Online gambling regulation in Sweden

Prohibited. Gambling Act (2018:1138) prohibits promoting participation in unauthorised gambling and criminalises such promotion, including marketing of unlawful gambling.

Promoting participation in unauthorised or unlicensed gambling, including marketing, is a criminal offence when done professionally or for gain.

Swedish Gambling Authority (Spelinspektionen) — www.spelinspektionen.se/en

Gambling Act (Spellagen) (2018:1138), as amended up to SFS 2026:1077, and implementing Gambling Ordinance (2018:1475), amended by SFS 2025:292.

Online casino: Licensed. Online sports betting: Licensed.

The regulator publishes a register of licensed operators. Spelinspektionen publishes a searchable list of licensed gambling operators and brands on its official website.

https://www.spelinspektionen.se/en/licence-holders/

• Criminal offence for unlicensed gambling and promotion under Gambling Act (2018:1138), with fines or up to two years’ imprisonment.
• Court/SGA orders to ISPs to display warning notices on unlicensed gambling websites accessed from Sweden.
• Administrative sanctions by Spelinspektionen: fines, warnings, and licence revocation or suspension for violations.
• AML enforcement and significant monetary penalties under Gambling Act and AML legislation for non-compliant operators.

• Advertising must be moderate and not encourage excessive gambling or exploit vulnerable persons.
• Ads must not target under-18s, self-excluded players, or closed-account customers, unless the latter have expressly consented.
• Advertising must state the minimum gambling age and include details of a support organisation for problem gambling.
• Marketing to Swedish consumers without a Swedish licence is treated as criminal promotion of unauthorised gambling.

• 2025–2026 amendments tightened regulation, including a full statutory ban on gambling financed by credit from April 2026.
• Government review of the Gambling Act launched in 2025 to close online loopholes and require local licensing for all Sweden-accessed gambling.
• Heightened AML enforcement in 2025 with substantial fines against major operators for weaknesses in controls and monitoring.

• Exact chapter and section numbers in Spellagen (2018:1138) for promotion and advertising provisions not fully confirmed in latest consolidated text.
• Whether ISP warning-message power has been materially expanded or modified in the 2026 amendments is not fully verified.
• Precise URL path and naming convention for the licence-holder register may vary over time; structure is inferred from current site navigation.
• Whether dual-currency sweepstakes/social casinos are treated as gambling in Sweden
• Whether paid mystery boxes/loot boxes are regulated as gambling, consumer products, or unregulated
• Whether real-money prediction markets are treated as betting, gambling, or financial derivatives under Swedish law

1. spelinspektionen.se/globalassets/dokument/engelska/gambling-ordinance-sfs-2018_1475-uppd-sfs-2025_292.pdf
2. spelinspektionen.se/en/rules-and-regulation/guidance--other-information/
3. spelinspektionen.se/globalassets/dokument/engelska/the-sgas-situation-report--online-gambling-outside-the-licensed-market.pdf
4. spelinspektionen.se/en/rules-and-regulation/sga-regulations-english/
5. gicnt.org/sweden-spelinspektionen/
6. spelinspektionen.se/globalassets/dokument/engelska/gambling-act-sfs-2018_1138-uppdat-sfs-2026_1077.pdf
7. spelinspektionen.se/en/
8. spelinspektionen.se/globalassets/dokument/engelsk/oversatt-spellagen/english-spellagen-sfs-2018_1138-uppdat-sfs-2024_255.pdf
9. poker-in.com/se
10. highrollpoker.com/guides/sweden-online-poker-guide
11. riverodds.app/poker-in-sweden/
12. slotsmansion.com/casino-blog/online-gambling-sweden/
13. somuchpoker.com/poker-guides/europe/sweden
14. betsatlas.com/sweden
15. eupoker.com/sweden-poker-regulations/
16. practiceguides.chambers.com/practice-guides/gaming-law-2025/sweden/trends-and-developments
17. startpolymarket.com/countries/sweden/
18. qmra.eu/swedish-gambling-law-english-translation/
19. bitcoinchaser.com/country/sweden/
20. casinorankr.com/reviews/casesgg
21. betterchecked.com/review/earnlab-test-review
22. casinorankr.com/mystery-boxes/reviews/casesgg
23. focusgn.com/swedish-gambling-regulator-bans-cyprus-based-mystery-boxes-operator
24. spelautanbankid.com/mystery-box-sidor/

Researched 2026-09-21 from public sources and summarised by the Brandfense team. Not legal advice — confirm with the regulator or your counsel before acting.